FORT WORTH, Texas — GM Financial named ADESA San Diego (California) as its 2011 Auction of the Year as part of the company’s nationwide Auction of Excellence program.

Every year, GM Financial representatives review the performance of participating auctions in a variety of categories, including customer service, marketing promotions, pre-sale activities and overall auction success to select its Auction of the Year.

“The level of customer service at ADESA San Diego is unparalleled, and they consistently look for ways to make improvements to an already great operation,” said Dan Heinrich, GM Financial vice president of Asset Remarketing. “Their effectiveness in communicating with our auction representatives has been the key to their success.”

Joe Samuel, general manager of ADESA San Diego, said, "It’s an honor to win this award. We are absolutely thrilled to win it this year.”

ADESA San Diego received two quarterly Auction of Excellence awards for the West Coast region from GM Financial in 2011, but this is their first Auction of the Year award.

The other 2011 regional winners are:

• Midwest – ADESA Des Moines, Grimes, Iowa

• Northeast – Manheim Harrisonburg, Va.

• Southeast – Rawls Auto Auction, Leesville, S.C.

• Southwest – ADESA Austin, Texas