Huntington Enters Wisconsin, Minnesota Markets
Huntington officials expect to pick up more than 400 dealers through its expansion into Wisconsin and Minnesota.
COLUMBUS, Ohio — Huntington announced that it is expanding its auto dealer financing business into Wisconsin and Minnesota, with officials saying the company expects to reach more than 400 dealers throughout both states.
“We have top market share in many of the states we serve, and auto dealers in Wisconsin and Minnesota want to be affiliated with a bank that offers our track record of proven success in underwriting, funding, and superior customer service,” said Rich Porrello, director of Huntington Automobile Finance. “This expansion into Wisconsin and Minnesota continues our strategy of providing auto dealer financing into markets where we see opportunity for profitable growth.”
Huntington has hired a team with local market knowledge for each state and expects to hire additional staff to support the sales and underwriting functions of the expansion, according to the company. Huntington will begin processing applications through dealers by October 24th.
Huntington Automobile Finance (HAF) offerings include retail and commercial financing for auto dealers. The company currently operates in Ohio, Michigan, Pennsylvania, Indiana, West Virginia and Kentucky, as well as selected other markets in Tennessee, New Jersey and five New England states.
More Auto Finance

First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →