Hyundai Hires Former Lamborghini Exec to Lead Genesis Brand
Hyundai Motor announced Monday it has hired Manfred Fitzgerald as senior vice president of its Genesis luxury brand. The former director of brand and design for Lamborghini will be based in the South Korean automaker's headquarters in Seoul. He will play a key role in brand strategy, marketing and other business operations within the Genesis brand.
SEOUL — Hyundai Motor announced on Monday it has hired Manfred Fitzgerald, former director of brand and design at Lamborghini, as senior vice president for its Genesis brand. He will be working alongside Luc Donckerwolke, who will act as head of the Hyundai Motor Design Center.
Fitzgerald will be based in the South Korean automaker's headquarters in Seoul and will be in charge of establishing and executing strategies for the Genesis brand. He will play a core role in brand strategy, marketing and other business operations within the Genesis brand.
The 52-year-old executive brings about 20 years of experience in luxury car brand strategy and marketing — 12 of which were spent at Lamborghini.
"During his 12-year career at Lamborghini, Mr. Fitzgerald played a pivatol role in tranforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as director of brand and design," read a statement Hyundai issued on Tuesday.
More Auto Finance
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →