Reahard & Associates, an F&I training and consulting company based in Soddy Daisy, Tenn., was named the recipient of this year’s Platinum Award in the F&I trainer category of Auto Dealer Monthly’s 2012 Dealers’ Choice Awards.

“I can’t thank our dealers and managers enough for their vote of confidence expressed by this reward,” said Ron Reahard, regular contributor to F&I and Showroom magazine and president of Reahard & Associates. “Nothing could be more appreciated than this recognition by the customers and industry we serve. Our entire team is energized every time we help another dealership achieve new levels of F&I performance and profits. This award will only further fuel our efforts to make this another record year for our partners.”

This is the eighth year Auto Dealer Monthly has held the Dealer’s Choice Awards, which recognize the most highly-regarded vendors, suppliers and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel. A total of 48 awards were presented to 40 companies in 21 distinctive categories of products and services.