Reynolds and Reynolds Extends Agreement With Penske
The technology company extends its relationship with Penske, which was originally forged in 2004. Under the extended agreement, Reynolds will provide its ERA-IGNITE to more than 170 Penske retail franchises.
DAYTON, Ohio — Reynolds and Reynolds Co. has extended its relationship with the Penske Automotive Group Inc. The technology firm will provide its ERA software suite to all Penske Automotive Group dealerships in the U.S. and Puerto Rico.
Under the extended agreement, Reynolds will provide its newest dealership software platform, ERA-IGNITE, to more than 170 Penske automotive retail franchises across the U.S. and Puerto Rico. ERA-IGNITE features a Windows-based design and architecture that enables dealership personnel to access information more efficiently.
“It’s a privilege for all of us at Reynolds to continue to support the Penske organization and meet their high standards every day,” said Ron Lamb, president of Reynolds and Reynolds. “Over the past several years, Reynolds has invested steadily in product development to deliver products such as ERA-IGNITE. As the dynamics of the automotive industry continue to change, we remain committed to developing the products and services that help dealerships operate more effectively and improve the experience of their customers.”
Penske Automotive Group President Robert Kurnick Jr. added: “We have developed a strong relationship with Reynolds working together on innovative data exchange, product enhancements, and operational improvements. The outstanding service and support we receive are important complements to the Reynolds products that we rely on every day. We are pleased to be moving forward with Reynolds and the new ERA-IGNITE platform.”
Reynolds has provided the ERA system to the Penske Automotive Group and its dealers since 2004.
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →