DAYTON, Ohio — Reynolds and Reynolds Co. has extended its relationship with the Penske Automotive Group Inc. The technology firm will provide its ERA software suite to all Penske Automotive Group dealerships in the U.S. and Puerto Rico.

Under the extended agreement, Reynolds will provide its newest dealership software platform, ERA-IGNITE, to more than 170 Penske automotive retail franchises across the U.S. and Puerto Rico. ERA-IGNITE features a Windows-based design and architecture that enables dealership personnel to access information more efficiently. 

“It’s a privilege for all of us at Reynolds to continue to support the Penske organization and meet their high standards every day,” said Ron Lamb, president of Reynolds and Reynolds. “Over the past several years, Reynolds has invested steadily in product development to deliver products such as ERA-IGNITE. As the dynamics of the automotive industry continue to change, we remain committed to developing the products and services that help dealerships operate more effectively and improve the experience of their customers.”

Penske Automotive Group President Robert Kurnick Jr. added: “We have developed a strong relationship with Reynolds working together on innovative data exchange, product enhancements, and operational improvements. The outstanding service and support we receive are important complements to the Reynolds products that we rely on every day. We are pleased to be moving forward with Reynolds and the new ERA-IGNITE platform.”

Reynolds has provided the ERA system to the Penske Automotive Group and its dealers since 2004.