TrueCar.com Study: Gen X Shoppers Prefer Family-Friendly Cars
A new study by TrueCar.com indicates that Gen X shoppers prefer luxurious, spacious cars to accommodate their families.
SANTA MONICA, Calif. — A new study by TrueCar.com indicated that Generation X shoppers — born between the 1960s and early 1980s — prefer vehicles that offer spacious room to accommodate their families. The car pricing and trends Website’s study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010, according to the company.
"Generation X consumers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles," said Jesse Toprak, vice president of trends and analysis at TrueCar.com. "This post-baby boomer generation has greater purchasing power and values practical luxury and safety features for their families."
TrueCar.com also compiled a list of top brands purchased by Generation X buyers in 2009 and 2010. Leading brands included Volkswagen, Land Rover and Audi.
"Generation X buyers have a work hard/play hard mentality and chose cars that were comfortable and convenient for their lifestyle,” said Kristen Andersson, automotive analyst for TrueCar.com. “They chose larger, more luxurious cars to take their families on vacations or kids to play soccer with ample room to store equipment and luggage."
For more information, visit blog.truecar.com.
Top Brands for Gen X Buyers (Age 28-45) in 2009 and 2010 | ||
Rank | Brands | Percentage of Gen X Buyers |
1 | Volkswagen | 43.3% |
2 | Land Rover | 41.5% |
3 | Audi | 40.8% |
4 | Mazda | 38.4% |
5 | Jeep | 38.3% |
6 | Infiniti | 37.8% |
7 | Acura | 37.4% |
8 | Nissan | 37.1% |
9 | Honda | 36.7% |
10 | MINI | 36.0% |
Top Models for Generation X Buyers (Age 28-45) in 2009 and 2010 and Current Discount Percentage | |||||
Rank | Make/Model | Percentage of Gen X Buyers | MSRP (Manufacturers Suggested Retail Price) | Average Paid* | Percentage Discount from MSRP** |
1 | Volkswagen Routan | 66.0% | $27,750 | $26,536 | 4.4% |
2 | BMW M3 Sedan | 63.6% | $56,775 | $53,544 | 5.7% |
3 | Nissan Quest | 60.0% | $28,560 | $26,362 | 7.7% |
4 | Nissan Armada | 59.9% | $39,465 | $33,640 | 14.8% |
5 | Honda Odyssey | 58.9% | $28,885 | $28,195 | 2.4% |
6 | Toyota Land Cruiser | 57.9% | $69,895 | $67,404 | 3.6% |
7 | Toyota Sienna | 53.9% | $25,870 | $23,953 | 7.4% |
8 | Volvo XC90 | 51.5% | $39,275 | $37,165 | 5.4% |
9 | Infiniti QX56 | 49.9% | $59,690 | $57,138 | 4.3% |
10 | Chevrolet Aveo | 48.5% | $12,725 | $10,886 | 14.4% |
*Average paid is the estimated average transaction price of a vehicle after incentives.
** Percent Discount from MSRP is rounded to the nearest tenth
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