FI showroom red and grey logo
MenuMENU
SearchSEARCH

(UPDATED) Vroom to Acquire Texas Direct Auto

The online startup looking to reinvent how cars are bought and sold has agreed to purchase the pioneer of selling vehicles online. According to officials, the two brands will co-exist and continue to operate online separately.

by Staff
December 16, 2015
3 min to read


(Editor's Note: An earlier version of the story was posted while the acquisition was awaiting approval. The acquisition has since been approved by the Department of Justice, and the story has been updated accordingly.)

NEW YORK — Vroom announced today that it has agreed to acquire Texas Direct Auto (TDA). The acquisition, which will be funded through a $95 million Series C equity round and received approval from the Department of Justice on Wednesday, brings together one of the industry’s newest online retailers and the firm that pioneered online vehicle retailing.

According to officials, the two brands will co-exist and continue to operate online separately. Texas Direct, which is the No. 1 retailer on eBay Motors, is based in Houston, Texas. The combined company will be headquartered in New York and will employ 500 associates. It will also operate reconditioning and fulfillment facilities in Dallas, Houston and Indianapolis.

Ad Loading...

“Texas Direct Auto has led online car retailing and their team shares our business spirit of making buying and selling cars online the smartest and easiest way to transact, with an experience that is transparent and fun,” said Allon Bloch, CEO of Vroom, which was founded in 2013 by former AutoNation executives Marshall Chesrown and Kevin Westfall. “We have always admired Texas Direct Auto’s capabilities and we’re excited to partner with them, especially considering their groundbreaking, RFID-led automated reconditioning process.

“Their continued innovation has enabled the most technologically advanced used-car operation to grow to an enormous scale,” he added. “Now, with Vroom, this combined scale gives customers an expanded inventory of low-mileage, professionally reconditioned cars at great prices.”

Vroom is developing an online car-buying experience that caters to today’s Internet shopper. It offers a seven-day money-back guarantee, a no-questions-asked return policy, a 90-day bumper-to-bumper warranty, free nationwide shipping and pricing that is 7% below the market rate. By leveraging big data, Vroom provides customers with cash offers to purchase their cars sight unseen in less than five minutes.

“Joining forces with Vroom is a natural way for us to continue to grow Texas Direct Auto — both brands and companies will be run as separate entities and will leverage each other’s strengths,” said Rick Williams, co-founder of Texas Direct Auto. “We’re confident that this move will help us continue to be at the forefront of transforming the automotive industry.”

Texas Direct co-founder Mike Welch added: “We’re tremendously excited to be a part of the team at Vroom, the fastest-growing auto e-commerce company in the country. They are as passionate as we are about changing the way cars are bought and sold online and providing the best end-to-end customer experience.”

Ad Loading...

Vroom’s new funding will support the acquisition while allowing it to accelerate growth and expedite delivery, with the goal of shipping cars to customers all over the country within just 48 hours of purchase. The company also plans to open a new 500,000-square-foot facility near Indianapolis in early 2016.

“The transaction accelerates Vroom’s ability to become the market leader by combining Texas Direct Auto’s technology with Vroom’s distinctive platform,” said Michael Farello, a director of Vroom and senior partner at Catterton, one of the firm’s investors. “The market is huge and ripe for change, and today’s consumers expect the level of transparency, simplicity and customer service that only Vroom can deliver.”

More Auto Finance

A fan of $100 bills sitting on a white envelope
Auto Financeby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
man sitting at desk using a calculator
Auto Financeby Lauren LawrenceAugust 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Ad Loading...
Tiny toy car in front of small stacks of coins
Auto Financeby Hannah MitchellAugust 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Financeby Lauren LawrenceAugust 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Photo of document next to calculator and inkpen
Auto FinanceJuly 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →
Ad Loading...
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Auto Financeby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Two men in suit jackets shaking hands in front of a new-looking white vehicle
Auto Financeby Hannah MitchellJuly 15, 2026

Auto Credit Plentiful

June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.

Read More →
Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →