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Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
Read More →Manufacturers attribute the drop in the SAAR to fewer selling days in September and Labor Day sales being included in August sales totals. One manufacturer attributes the drop to troubles in Washington, D.C.
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Trisha Winski of Mercedes-Benz of Westwood, Mass., and Grant Wilson of Huffines Kia in Denton, Texas, have found the perfect match for their customers. It’s a suite of products that’s feeding the service drive and their per-unit averages.
Read More →Technologies like pilot parking, easy-fill tire alert, Wi-Fi hotspots, and hydrophobic windows will be available to most mainstream drivers a lot sooner than they might expect, Edmunds.com predicts.
Read More →Year-to-date sales in May were up 7.3 percent, according to AutoData Corp., while the SAAR was up 1.36 million units from a year ago. Several manufacturers also reported record-breaking Mays.
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‘Da Man’ finds his groove and issues another prediction about the fate awaiting several ‘domestic’ car manufacturers.
Read More →In the third quarter 2012, the Ford Focus took top honors in Experian Automotive’s brand loyalty study, while Toyota, Kia, Hyundai and Honda rounded out the Top 5.
Read More →Kia and Scion to promote CPO vehicles on Cars.com's online marketplace.
Read More →Hyundai and Kia voluntarily reduced their fuel economy rating after an audit by the EPA found that the carmakers overestimated their fuel ratings for new models. The company has agreed to reimburse vehicle owners to cover the additional fuel costs.
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Kia adjusted its social media message after followers lashed out about the company’s “1Like=1Day Food for 1 Family” slogan.
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