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A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.
Read More →The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
Read More →Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.
Read More →Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.
Read More →Dealertrack unveiled new solutions at the NADA Convention and Expo designed to connect in-store and online dealership processes. One of them will allow dealers to market F&I products online.
Read More →AutoNation reported during its second-quarter investor call that it has installed the NADA’s Fair Credit Compliance Program in nine stores. Officials also provided an update on the company’s digital push.
Read More →ActivEngage, Inc. was named the No. 1 live chat provider for the automotive industry as part of Dealer Marketing Magazine’s 2014 Technology Leadership Awards.
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Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.
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Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.
Read More →The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.
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