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ActivEngage, a provider of live chat for dealer Websites, released ActivConnect, a new dealership Website tool that keeps consumers on a dealership’s Website while allowing them to interact with the dealer via Facebook, Twitter, YouTube, DealerRater and live chat.
Read More →When it comes to social networking, the question is not what it can do for your business, but what it can tell you about your business.
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In today’s Web 2.0 environment, the dealership doesn’t define its customer base, it’s the customer base that defines the dealership. Check out these five steps to launching a social-networking campaign.
Read More →New technologies, such as blogs and chat rooms, are enticing consumers to consider a new-car purchase, according to a recent study by CNW Market Research.
Read More →Next Generation Dealer Services (NGDS), a technology company focused on the auto industry, has launched a social media report for dealers.
Read More →GOSO, a Web and social media company, has released an independent study which indicates dealerships are aggressively pursuing social media strategies. However, a number of dealers remain skeptical of its impact.
Read More →With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.
Read More →At 75 million strong and coming of age, Generation Y may have what it takes to re-shape the wavering U.S. automotive industry, according to a new survey.
Read More →Dealer consulting services provider Next Generation Dealer Services (NGDS) has announced a series of training seminars to show dealers how to build business by utilizing social media.
Read More →Investment in high-quality digital and social media content is key to changing customer perceptions of a brand, as well as in raising brand awareness and consideration levels, according to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable.
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