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Articlesby Gregory ArroyoApril 7, 2014

Transforming Automotive Retail

Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.

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NewsJanuary 30, 2014

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

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NewsJanuary 21, 2014

CallSource to Study Dealer Call Management Successes

CallSource announced it will begin measuring call performance for dealers across the country. The company's new report will provide benchmarks for how dealers are doing compared to their competition. It will also rank dealers by their success in converting prospects into showroom visits.

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NewsJanuary 21, 2014

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

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ArticlesJanuary 21, 2014

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

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NewsDecember 26, 2013

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

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ArticlesDecember 23, 2013

Doubling Down on Digital Marketing

Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.

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Articlesby Paul PotratzDecember 23, 2013

Raising The Stakes

Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.

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ArticlesDecember 23, 2013

PCs Still Rule Among Car Shoppers

A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.

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NewsDecember 19, 2013

Dealertrack to Acquire Dealer.com

Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.

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