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NewsFebruary 9, 2012

FordDirect Debuts DealerConnection Elite Website Service

FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.

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NewsFebruary 9, 2012

FordDirect Launches DealerConnection Video Showroom

FordDirect, a joint venture between Ford Motor Company and its franchised dealers, launched DealerConnection Vehicle Showroom (VSR). The solution is based on SiSTeR's Technologies' VSHOC and Publisher platform.

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NewsDecember 8, 2011

FordDirect Announces New Appointments

FordDirect announced that it has added to its executive team, appointing a new compliance officer, as well two executives who will lead the company’s product development and technology efforts.

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NewsSeptember 8, 2011

FordDirect Announces Consumer Texting Service

FordDirect has launched a new mobile service that allows dealers to deliver Ford-branded advertising to their customer’s mobile devices.

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NewsJune 1, 2011

Ford, Ford Direct Launch iPad and Smart Phone Shopping Tool

The iPad and smartphone versions of the Ford and Lincoln Build and Price online shopping tool allow shoppers to virtually build a car, receive a price estimate, and find a local dealership to facilitate the purchase.

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NewsMay 23, 2011

FordDirect Names Stacey Coopes CEO

FordDirect, a joint venture between Ford Motor Company and its franchised dealers, announced Monday the appointment of Stacey Coopes as CEO.

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NewsJuly 20, 2010

Ford, Dealers Launch New Database Marketing Service

FordDirect, a joint marketing services venture between Ford Motor Company and its franchised dealers, has launched a new database marketing service for Ford, Lincoln and Mercury dealers.

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