MENU
SEARCHFordDirect, a joint marketing services venture between Ford Motor Company and its franchised dealers, has launched a new database marketing service for Ford, Lincoln and Mercury dealers.
DEARBORN, Mich. — FordDirect, a joint marketing services venture between Ford Motor Company and its franchised dealers, has launched a new database marketing service for Ford, Lincoln and Mercury dealers.
The automated program, called Targeted Marketing, is specifically designed and customized to help Ford, Lincoln and Mercury dealers market to their customers. It is being offered to Ford dealers for $599 per month.
“Targeted Marketing is driving phenomenal results for dealers,” said Leo Hillock, OCE/ EVP of FordDirect. “On average, dealers utilizing this service are generating 10 additional vehicle sales while also earning $47,364 in service revenue per month with an average repair order of $220.”
FordDirect selected OneCommand to provide the technology behind Targeted Marketing, which includes voice messaging, email, personal web pages for consumers (PURLs) and data appends.
“Targeted Marketing helps us showcase our dealership specials to our customers on a monthly basis and increase profit by sending target-specific emails,” said Michael Mamic, general manager at Santa Margarita Ford, Rancho, Santa Margarita, Calif. “In these challenging marketing conditions, we are always looking for unique ways to build loyalty and increase traffic, and Targeted Marketing has helped us do that.”
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →
Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.
Read More →
EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.
Read More →
In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.
Read More →
‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.
Read More →
It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →