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Ford Motor Co. is expanding the reach of its customer service agents, who will now be accessible on such social media sites as Facebook and Twitter.
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Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
Read More →GOSO, a Web and social media company, has released an independent study which indicates dealerships are aggressively pursuing social media strategies. However, a number of dealers remain skeptical of its impact.
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