F&I Showroom Magazine
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Point-of-sale materials, such as product brochures, serve as a nice aid on the road to an F&I product sale, but be careful, says Gerry Gould in this week’s “Tip of the Week.”
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The right prop can be the perfect objection killer, but choose your tools wisely.
Read More →Presentation always matters. The question is, how good are you at presenting your dealership over the phone, in the showroom and online?
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Mastering the art of negotiation includes using the power of small numbers and making an impression with your last words.
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