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Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Read More →Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.
Read More →The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.
Read More →The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.
Read More →Mosley Automotive Training has launched a new series of internet-based courses designed to help dealers sell more cars and earn higher gross.
Read More →AutoNation is using eBay for a new promotion it launched this month. As of Saturday, eight of the 29 vehicles offered for sale were purchased through the site’s Buy It Now feature.
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Lexus, Infiniti and Acura dealerships lead industrywide improvement in response times to Internet leads, Pied Piper's annual study concludes.
Read More →Business advisory firm sees stronger balance sheets and increased net worth for dealers this year, but warns that technology adoption will be the key to profitability going forward.
Read More →A week after adding a former dealer association exec to its management team, TrueCar announced that it has forged a relationship with SunTrust Bank to provide the bank’s customers with direct access to its auto buying service.
Read More →IAS announced that it will release SmartOffer, an e-mail-based F&I presentation program designed to allow dealers to present and sell product to Internet customers.
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