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J.D. Power and LMC Automotive predict the industry will record its highest selling rate this year during May, thanks to anticipated strong sales over the Memorial Day weekend.
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Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.
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In the same month Consumer Reports advised consumers to skip vehicle service contracts, J.D. Power reported that vehicle dependability declined for the first time in 15 years.
Read More →The 2014 U.S. Automotive Emerging Technologies Study conducted by J.D. Power found that technology features consumers want most are those that allow them to access the entertainment, information and connections they currently get from their smartphone.
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Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.
Read More →The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.
Read More →The percentage of vehicle owners with complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, according to a study by J.D. Power. The growth of such offerings is helping to drive up loyalty and repurchase rates for OEMs and dealers.
Read More →According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.
Read More →DealerRater has selected former J.D. Power executive Gary Tucker as its CEO. In his new role, Tucker will be responsible for leading the company through its next phase of growth.
Read More →The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with J.D. Power’s customer satisfaction insights via the firm’s customer experience management platform.
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