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Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
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Facebook is driving just as much traffic to automaker Websites as sites like AutoTrader.com, Cars.com and Edmunds.com, according to a new report from J.D Power and Associates and Compete Inc.
Read More →DealerRater’s new Certified Dealer Program provides dealers with the ability to post customer reviews directly to their Facebook fan page wall.
Read More →PowerListings 2.0 is designed to allow dealerships to engage customers searching their Craiglist vehicle listings, as it links the online classified site to a dealership’s Facebook page.
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BMW Group Financial Services now offers specialized content on the Facebook fan pages for BMW Financial Services and MINI Financial Services.
Read More →Next Generation Dealer Services is offering dealers a free Webinar series titled, “Everything Facebook.” The Webinar begins Wednesday at 2 p.m. EST and will feature a brief introduction and an overview of the series’ agenda.
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Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.
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Jumpstart Automotive Group says Ford Motor Company's recent Facebook unveiling of its 2011 Ford Explorer scored big with in-market car shoppers, spurring a 104 percent increase in the number of visitors to the automotive media and marketing organization's Ford Explorer pages.
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Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
Read More →The Reynolds and Reynolds Company today announced the availability of MyShowroom, a new mobile marketing feature from Reynolds Web Solutions that enables dealerships to display their new- and used-vehicle inventories on Facebook.
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