WALTHAM, Mass. — DealerRater has added a new feature to its Certified Dealer Program that will provide dealers with the ability to post sample reviews directly to their Facebook fan page wall.

“We are excited to introduce this enhanced Facebook feature, as it will provide our dealer partners with another powerful tool to showcase positive reviews and promote quality customer service,” said Chip Grueter, president of DealerRater. “We are committed to giving our certified dealers the most innovative tools to build, manage and leverage their online reputation, and this latest feature update attests to that commitment.”

The new feature will allow a dealership’s Facebook fans to either click on a dedicated Facebook tab to see 10 of a dealer’s most current reviews, or view reviews directly from the dealership’s Facebook fan page wall, according to DealerRater. In addition, certified dealers will have control over the number of reviews that are posted automatically to their Facebook fan page wall per day, and can selected specific reviews to be posted to their Facebook page.