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A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.
Read More →The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Read More →AutoLoop is now a Pre-Certified Reynolds and Reynolds vendor, forging a partnership with the company.
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John Elway’s Crown Toyota reveals how it increased its Facebook fan base by 47% and generated 500 intent-to-buy actions in just two months.
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Cleveland Browns Wide Receiver Josh Gordon will work for an Ohio car dealership while serving his year-long suspension from the NFL for a substance-abuse violation.
Read More →Customers of HookLogic’s AutoHook Suite of Solutions will now receive monthly Purchase Analysis Reports showing not only direct sales attributed to HookLogic’s incentivized walk-ins, but also identifying lost opportunities.
Read More →Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
Read More →IAS Direct tabs Austin-based marketing agency Space Chimp Media to develop a new search marketing campaign.
Read More →Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.
Read More →Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
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