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Gus Johnson Ford in Spokane, Wash., boosted its service-department revenue to $50,000 per month after it used LoyaltyTrac, a service-retention program created by MediaTrac.
Read More →Overall satisfaction with the new-vehicle purchase experience improved from 2008, with Jaguar and Mercury ranked highest in sales satisfaction, according to the J.D. Power and Associates 2009 Sales Satisfaction Index (SSI) Study.
Read More →Building customer rapport, tailoring a menu to the customer’s needs, and not using hard-sell tactics are definitely three keys to successful F&I product sales. But in today’s dismal setting, the sales department really needs to be part of the equation.
Read More →With dealers facing changing customer expectations, increasing demands from the factories and customer resistance to the sales process, eliminating the F&I department might seem like a good idea. Dealership consultant breaks down what life would be like without the F&I department, and the results aren’t pretty.
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No one is going to do business with you until they believe you care about what is important to them.
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Those first few seconds with the customer can mean the difference between success and failure.
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