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Automaker incentives had minimal effect on new-car buyer purchases in April, reported CNW Market Research in its May newsletter.
Read More →Chrysler LLC announced a new slate of incentives worth up to $6,000 for new-vehicle purchases. The savings may be enough to convince car buyers to invest in the beleaguered OEM as it works its way through last week's Chapter 11 bankruptcy filing and an alliance with Italian automaker Fiat SpA.
Read More →Edmunds.com estimated that the average automotive manufacturer incentive in the U.S. was $3,031 per vehicle sold in April 2009, down $134, or 4.2 percent, from March 2009, and up $680, or 28.9 percent, from April 2008.
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F&I managers should know what is expected of them based on their pay plans. Emphasize percentages and CSI rather than just total dollars.
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