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ArticlesDecember 1, 2011

A New Age for Marketing

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

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NewsOctober 20, 2011

Cleveland Dealer Using QR Codes in Saab Marketing Campaign

Collection Auto Group’s “Snap up a Saab” contest and advertising campaign will give participants the chance to win a new Saab vehicle of their choice.

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NewsOctober 20, 2011

Marketing Firm Launches Co-Op Adveritsing Program for Independents

Sales Solutions First has rolled out a new co-op advertising program that allows independent car dealers to accrue co-op advertising funds.

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NewsOctober 10, 2011

KPA Acquires TK Carsites

KPA, an Internet marketing provider, has acquired TK Carsites Inc., which offers marketing services to automotive retailers.

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NewsOctober 6, 2011

Cobalt Releases SEO Monitoring System

PowerSEO features include ongoing monitoring and optimization of a dealership’s Website, as well as ongoing content management and business listing optimization.

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NewsOctober 6, 2011

Dealer Fusion Adds Carfax to eMotion Videos

Technology provider Dealer Fusion announced it has added Carfax to its eMotion video marketing solution.

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NewsOctober 6, 2011

AutoONE Media Launches Social Media Content Solution

AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.

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NewsSeptember 29, 2011

Dealers Powering Up Online Marketing, Survey Says

Nearly 75 percent of dealers surveyed by AutoUSA say they will either spend as much as planned or more this year on Internet marketing.

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ArticlesAugust 5, 2011

She’s Buying

It’s been a year since Meade Lexus earned AskPatty.com’s “Seal of Approval,” and the dealer group’s CSI is now approaching 100 percent.

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NewsJuly 18, 2011

MotiveLogic Launches Fixed-Ops Marketing Dashboards Tool

MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.

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