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The tech giant has applied for a patent for the infotainment creation.
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The German automaker announced it’s piloting a new program that will allow customers to explore their ideal BMW i3 and i8 using Google’s Tango augmented reality technology
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The firm's new augmented reality solution will allow dealer personnel to show customers a fully interactive 4-D view of their vehicle, its warranty coverage and components inside the showroom, F&I office and on the lane.
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The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
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