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Younger workers are interested in working at dealerships, which is good news for F&I. But they will be drawn to those employers who offer opportunities and benefits that may not fit your current structure.
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The magazine’s newest contributor says the relationship between old car dawgs and new-age techies doesn’t have to be tumultuous.
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Gen Y consumers have accounted for 26% of new-vehicle retail sales in the past year, putting sales attributed to that generational group ahead of Gen X for the first time.
Read More →A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.
Read More →A new study by TrueCar.com indicates that Gen X shoppers prefer luxurious, spacious cars to accommodate their families.
Read More →Is your current F&I sales process adding value or alienating customers? In today’s world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Expert explains how to give today’s Generation X and Y customers what they want: a fast-paced, non-confrontational buying experience.
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