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Pandora reached two milestones this week. The Internet radio service is now integrated into 2.5 million vehicles through 23 major manufacturers. It also has established relationships with eight aftermarket manufacturers.
Read More →Tired of talking about the CFPB, the editor offers a few thoughts on what he thinks is a great opportunity to better connect with car buyers.
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Planet Honda’s Bill Feinstein is one of 250 dealers taking a chance on Pandora. Since he started advertising on the Internet radio service in January, the dealership’s mobile traffic has shot up by 400 percent.
Read More →The personalized radio service is going after the $17 billion radio ad market, and is targeting the auto industry, including dealers, in a big way.
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