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Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
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Cadillac will be implementing a luxury focused, boutique experience at 700 dealerships in the company’s U.S. dealer network of 900 stores, according to Cadillac president Johan de Nysschen.
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Ally's new Vehicle Intercept Program is designed to drive showroom traffic and increase new-vehicle sales at General Motors and Chrysler dealerships.
Read More →Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
Read More →AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.
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The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
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