Ally Launches Vehicle Marketing Program
Ally's new Vehicle Intercept Program is designed to drive showroom traffic and increase new-vehicle sales at General Motors and Chrysler dealerships.
Photo courtesy of Ally.
DETROIT — Ally's new Vehicle Intercept Program is designed to drive showroom traffic and increase new-vehicle sales at General Motors and Chrysler dealerships.
Kicking off in Fort Myers, Fla., Washington, D.C., Houston and Detroit, the program provides an opportunity for dealers to showcase new vehicles at local community “hot spots,” such as coffee shops and eateries, and educate consumers on vehicle features.
“This program is a creative way to get consumers to experience vehicles they may not otherwise consider,” said Tim Russi, executive vice president, North American Auto Operations. “We’re excited to conduct these programs with dealers to help generate leads and expand our retail financing opportunities as well.”
Following the brief vehicle demonstration, consumers will receive a special promotional code to go online and register for a test drive at one of the local participating dealerships. If the consumer visits a participating dealer and completes a test drive, they will be presented with a $50 gas card.
“Our ultimate goal is to help dealers sell more vehicles,” Russi said. “The Vehicle Intercept Program is another creative initiative that helps dealers grow their business, while also giving us the opportunity to strengthen our collective relationship and showcase the value we bring to their business.”
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →