Dealer.com Launches Digital Website Suite
Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
BURLINGTON, Vt. — Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
The Dealer.com Digital Website Suite of tools is based on a common platform for simplified integration, and offers a holistic view of metrics for every application, giving an accurate and customizable report of marketing efforts, according to the company.
The solution includes the following features:
• Designs backed up by UX testing/analysis.
• Mobile SmartSites that include video, mobile editing tools and reporting.
• Video SmartSites that consolidate vehicle videos, video blog, video gallery and video upload tools.
• CallTracking for both website and mobile.
• IncentivesManager for displaying of manufacturer and dealer incentives, and integrating an inventory pricing and payment calculator into VLPs/VDPs based on custom rules.
• Inventory Manager with a Mobile Lot Capture app.
• Inventory Marketing for exporting inventory, auto-generating Ebay and Craigslist templates and creating professional window stickers and buyer's guides.
• ControlCenter for managing online advertising and website tools, media, content and reporting through one login.
• Performance Analytics of ongoing and historical data.
For more information, visit http://www.dealer.com/products/packages.htm#Digital-Website-Package.
More Digital
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →