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Affinitiv

Affinitiv Announces Renewal of the Kia Owner Retention Experience Program

The KORE Program is a fixed operations and service marketing tool that includes multi-channel communications via automated voice, text, email, direct mail, and social media marketing.

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Study: Failure to Capture Off Make Buyers Costs Auto Groups Service Revenue

A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.

Survey: Dealer Websites Fail Consumers in 3 Key Areas

Affinitiv analysts say a recent survey of 1,000 U.S. car buyers shows the public’s expectations for a web driven purchase and financing experience are not met by most dealership websites.

Affinitiv and AutoLoop Complete Merger

The combined company retains the Affinitiv name and now includes more than 6,500 dealer accounts managed by 800 employees and generating approximately $200 million in revenues.

Affinitiv Releases Dealer eBook Focused on Industry Disruptors

Affinitiv has released ‘Razor and Razor Blade Model,’ a new whitepaper designed to offer guidance to dealers concerned about sustaining profitability while sales and front-end margins decline.

Affinitiv to Merge With AutoLoop

Affinitiv and AutoLoop have agreed to merge, creating what is billed as the single largest provider of data-driven marketing and software solutions in the auto retail segment.

Affinitiv Releases Ebook on ORP Marketing

‘Turbocharge Your Owner Retention Program (ORP) Marketing’ includes nine marketing campaign strategies the authors say are proven to increase customer loyalty and service revenue.

Affinitiv Appoints McShane as CRO

Twenty-year marketing tech veteran Kevin McShane has joined Affinitiv as chief revenue officer.

Affinitiv Rolls Out New Version of Service Scheduling Solution

Affinitiv announced the rollout of its upgraded V6.0 service scheduling solution this week. According to the company, the new version features increased flexibility and customization to help dealers drive even more revenue to their service departments.

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