CHICAGO — Dealer marketing technology provider Affinitiv has appointed Kevin McShane as chief revenue officer, the company announced. Executives said McShane is a 20-year veteran of the enterprise software and services industry with a track record “deeply rooted” in marketing technology.

“We were looking for a revenue leader who had expertise in the marketing tech space, plus the ability to build and accelerate a repeatable revenue engine, with a track record of delivering strong growth results,” said Scot Eisenfelder, CEO of Affinitiv. “Kevin is a natural fit for our company and we’re pleased to have him join our executive team and organization.”

McShane was most recently CRO of MOBI Wireless Management, having joined the company in late 2017 and quickly built and scaled a revenue engine that led to a “highly successful” exit, selling the company late in 2018. As an executive and growth strategist with over 20 years in building and scaling SaaS companies into leading organizations, his track record has consistently delivered hyper growth and market dominance, all according to the announcement.

“I am thrilled to join the Affinitiv team and very excited about our future. Our customers are looking for the intersection of innovation, technology and service to drive better outcomes for their customers. The investment Affinitiv has made in these three areas position the company for a bright future,” said McShane.