Buick, Toyota rank high, trucks low, in key buyer segment.
In-person tool bridges common gaps that develop when online customers visit the store to finish the deal.
If converting cash customers to finance is your strategy for staying in the game, then keep reading. The F&I professor drops some knowledge on why cash can be king in the F&I office.
J.D. Power and Associates reports that although the majority of automotive buyers still use personal computers to shop for new vehicles, tablets and smartphones are gaining traction as key shopping tools.
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