S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
Study finds them more willing to shop brands as inventories grant more choices.
A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.
Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.
UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.
The number of used-vehicle owners flocking to the new-vehicle marketplace is the highest in six years, according to an analysis of vehicle registration patterns by IHS Automotive.
In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.
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