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brand loyalty

JDP: Subaru, Lexus Lead Brand Loyalty Rankings

Subaru led all U.S.-sold marques in J.D. Power’s first-ever brand loyalty study, recapturing 61.5% of owners who completed a trade-in or purchase between June 2018 and May 2019.

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GoMoto, UpdatePromise Announce Exclusive Partnership

UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.

Subaru, Ford Rank Highest in Loyalty Rates, Experian Reports

Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.

Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.

Used-Car Owners Flocking to New-Vehicle Market, IHS Reports

The number of used-vehicle owners flocking to the new-vehicle marketplace is the highest in six years, according to an analysis of vehicle registration patterns by IHS Automotive.

IHS Automotive: Loyalty Drives Gains in Automotive Market Share

In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.

Below-Prime Car Buyers Less Loyal Than Average Car Buyers

A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.

KBB Breaks Down Auto Brand Popularity By Region

According to The KBB.com’s Market Intelligence research, a region’s most popular brands are often headquartered or have assembly plants in that area. The data suggests that shoppers have strong brand loyalty and research the manufacturers with local ties to their region.

Ford Earns Top Honor in Polk Auto Loyalty Awards

The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.

Experian Automotive: Ford Takes Top Spot in Brand Loyalty

In the third quarter 2012, the Ford Focus took top honors in Experian Automotive’s brand loyalty study, while Toyota, Kia, Hyundai and Honda rounded out the Top 5.