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UpdatePromise’s customers will immediately gain access to GoMoto’s kiosk platform as a result of the partnership, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise consumer experience lifecycle solution.
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.
The number of used-vehicle owners flocking to the new-vehicle marketplace is the highest in six years, according to an analysis of vehicle registration patterns by IHS Automotive.
In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.
According to The KBB.com’s Market Intelligence research, a region’s most popular brands are often headquartered or have assembly plants in that area. The data suggests that shoppers have strong brand loyalty and research the manufacturers with local ties to their region.
The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.
In the third quarter 2012, the Ford Focus took top honors in Experian Automotive’s brand loyalty study, while Toyota, Kia, Hyundai and Honda rounded out the Top 5.
Five of the company’s marketing programs for sales and service are now eligible for iMR sales matching funds and/or parts advertising funds.