A ‘revolutionary’ Seattle startup was founded to help auto dealers adapt to the unique shopping habits and showroom demands of millennial and Gen Z buyers.
ENGINE 6 is an upgraded website builder tool offering drag-and-drop functionality to eliminate the need for coding. It's optimized for mobile and features a multi-device preview mode. The website platform is being initially offered to independent and BHPH dealers.
Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Most car shoppers don't fixate on a rock-bottom price, especially if they can avoid long and tense negotiations with fair upfront pricing, according to a report from Edmunds.com.
Dealer clients of DealerEFX now have access to mobile-ready email templates designed to engage prospective buyers on their mobile devices.
New graphical user interface and enhanced mobility are among the key features of Dealertrack DMS 2.0.
The mobile reporting tool from F&I Administration Solutions runs on iPhones, Windows mobile and Android devices. It is designed to provide agents with real-time access to contract sales, claim payments and more.
Edmunds.com anticipates mobile devices will become a bigger part of car-shopper behavior, and the company wants dealers to be ready.
Nearly half of consumers who purchased a vehicle in the last five years want a confirmed price on a car before heading to the dealership. They also only want to spend only 30 minutes to an hour shopping.
People speak 30,000 times per day on social media about their auto purchase journey, according to a new study. The news calls for changes in the automotive purchasing model.
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