SEATTLE — 321 Ignition has launched a “revolutionary” mobile-optimized car-sales platform offering dealerships a customizable tool to provide millennials with a concierge-level customer experience, the company announced.

The new website platform was designed to streamline the car-shopping experience to help drive sales and traffic for auto dealers by providing real-time data. Executives said 321 Ignition uses artificial intelligence capabilities to analyze every aspect of the car buying journey to bring dealerships closer to buyers.

“We’re setting a new gold standard for customer experience in the automotive industry,” said CEO Lyamen Savy, who partnered with CMO DJ Haddad to build and launch the platform. “Our mobile-first platform brings together all of the latest digital technological advancements to make it a better overall experience for car buyers, while making it a more efficient and profitable business model for dealerships.”