Friendemic analyzed over 4.2 million franchise dealer review records from January of 2017 through August of 2019 and found that the number of reviews over 4 stars has grown as a percentage of all reviews.
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
Podium has joined Kia Motors America as a preferred provider in the factory’s Social Media & Reputation Management Program for U.S. dealers.
Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.
The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.
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