TORONTO — Digital marketing provider Dealer-FX announced its selection as a preferred partner in Mitsubishi Motor Sales Canada’s Tier 3 marketing programs.

“Nearly 90% of vehicle shoppers do some research online before actually setting foot in a store. It’s crucial for dealers to be in front of potential buyers at all steps in the purchase decision process,” said Gary Kalk, president and CEO of Dealer-FX. “We’re pleased to extend our existing relationship with Mitsubishi Canada in providing proven digital marketing solutions for their dealer network.”

Among the Dealer-FX solutions now available to Mitsubishi Canada dealers are those designed for social media, search engine, email, and conquest marketing, as well as social media and reputation management.

“Their offerings provide optimal support to the marketing efforts of both corporate and the dealerships, resulting in a full end-to-end digital journey,” said Steve Carter, director of marketing at Mitsubishi Canada. “We are encouraging our dealer network to use Dealer-FX in hopes that we can provide our potential customers with the smoothest possible consumer journey experience, and as a result, increase the likelihood of getting those customers into dealerships.”

Dealer-FX has been an existing partner of Mitsubishi Canada for the last nine years, powering MiCAR, an after-sales technology platform, in addition to providing various digital marketing programs at both the Tier 2 and Tier 3 levels, according to the announcement.