TrueCar has agreed to switch California auto dealers from a pay-per-sale to a flat-fee subscription model and double their indemnity to $50,000 to settle a lawsuit brought by the California New Car Dealers Association.
Newman has served in various roles of increasing responsibility since joining the company nine years ago, most recently as managing editor. She will lead efforts to expand and grow Cars.com's content and innovate the way its packaged and delivered.
With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.
With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
DealersLink will be entering the retail classified space with a new website it will showcase at this month’s NADA Convention & Expo. According to company officials, the site will promote ‘dealership prestige’ utilizing cloud-based and mobile app technologies.
TrueCar led the way in J.D. Power’s 2016 Third-Party Automotive Website Evaluation Study, followed by Carfax and Cars.com. Visual web and minimalist navigation tools were the main drivers of shopper satisfaction.
General Motors responded on Friday to legal concerns raised in a Feb. 8 letter from the California New Car Dealers Association. The automaker said it is not infringing on its dealers' used-vehicle operations, adding that projected sales from its Factory Pre-Owned Collection program will represent 'roughly 1% or less of current used retail volume our dealer network sells.'
Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.
Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.
Crediting the industry's record sales pace, Edmunds announced last week it expects to add 100 new employees
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