URBANDSALE, Iowa — Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.

The integration between the two companies will allow auto and truck dealerships with website lead-generation strategies that include conversion and video marketing tools to increase their online reach and visibility, according to officials with both firms.

“Many auto and truck dealers are shifting their focus from how many website visitors they get to how many of those visitors convert into leads and sales,” said Tim James, COO of Flick Fusion. “Vehicle inventory videos combined with inventory marketing and pricing tools create a powerful and compelling experience for vehicle shoppers. The Flick Fusion and Automark Solutions tools work synergistically to capture, engage and convert more in-market car and truck shoppers into high-quality leads.”

Flick Fusion's Timeline Marketing tool allows users to create and update inventory videos with promotional messages in the form of banner ads and video overlays. With a few simple clicks, according to officials, videos on a dealership's vehicle display pages (VDP) and across the Internet can be dynamically updated with targeted rule- and/or behavior-based marketing and re-marketing messages across multiple touchpoints and throughout the entire buying cycle.

Auto and truck dealers using Automark Solutions' suite of conversion tools are able to greatly reduce spending on third-party leads and online advertising, while simultaneously increasing website traffic volume and conversion rates. Highly visible calls to action on websites feature the ability to view Daily Deals and other money-saving offers, generate customized price or lease quotes, secure trade-in quotes and participate in dealer-sponsored promotions.

“Our conversion tools are designed to fundamentally change the way dealers interact with vehicle shoppers, increasing transparency and simplifying the buying experience, which is what today's consumer demands,” said Lance Tebay, chief strategy officer for Automark Solutions. “The integration of our products with Flick Fusion's video marketing platform allows us to leverage the power of video to engage and convert an even greater percentage of vehicle shoppers into leads.”

The integration of Flick Fusion videos and Automark Solutions' tools will enable shoppers to view conversion offers while watching any video (of choice) hosted on the FlickFusion Video Marketing platform. Calls to action encourage viewers to click on the video and be taken to a landing page where they can generate an instant price or lease quote, find out what the trade-in value is for their current vehicle and more.

Flick Fusion's video marketing platform provides website marketing providers with a turnkey solution for creating, hosting and distributing auto and truck dealers' inventory videos. For more information, click here.