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Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

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FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

#Tweeting4Biz

Before you hash up your next Twitter promotion, check out this primer on the dos and don’ts of hashtagging.

Edmunds.com Claims Largest Social Media Presence Among Shopping Sites

Edmunds.com reached a Facebook milestone by gaining more than 100,000 “likes” on the social network. The vehicle information site is now the top automotive info website on Facebook and Twitter.

Social Media Firm to Help Market Repair Services

Social media consulting firm Maximize Social Media LLC has launched a new program to help dealers and repair shops promote their services.

Software Maker Demonstrates Facebook for the Car

A Software maker will demonstrate a new platform that will allow drivers to share their music playlist on Facebook. The unveiling is being used to demonstrate how social media framework will allow automotive apps to become 'social by design.'

DealerRater Previews New Dealer Tool

The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.

Facebook Ads Growing as Users Slowing, Study Finds

Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.

Driving Impressions

Two dealers from Florida and Illinois reveal the roadmap their dealerships followed into the digital age.