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Survey: Dealer Websites Fail Consumers in 3 Key Areas

Affinitiv analysts say a recent survey of 1,000 U.S. car buyers shows the public’s expectations for a web driven purchase and financing experience are not met by most dealership websites.

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Steckler to Lead DealerSocket’s DealerFire Unit

Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.

Dealer.com Launches New Digital Storefront Solution

Dealer.com has officially launched its new dealer-facing digital storefront, adding ‘strong points of interaction’ designed to capture and engage car buyers shopping online.

5 Steps to Bring Your Dealer Website Up to Code

Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any platform.

fusionZONE Adds FastRing and FastPrice

fusionZONE Automotive’s newest tools were designed to improve sales by offering ‘next-generation’ customer outreach.

KosLo Website Integrates NADAguides Data to Improve Consumer Experience

The online vehicle deal generation company has enhanced its site with year, make and model data from NADAguides to help further enhance the customized car-buying experience it offers consumers.

GWC Warranty Releases New Website Design

GWC Warranty's newly redesigned website is now live. It features simple-to-navigate content designed for dealers and customers alike. It also provides owners of GWC products with a dealer locator, and allows them to easily look up coverage, among other features.

Dealertrack to Acquire Dealer.com

Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.

AutoUSA: Financing Tools Generate Best Website Leads

More than half of the respondents of the AutoUSA annual Internet marketing survey said online credit applications were the best source of online leads. Nearly as many dealers indicated that chat applications were the best source.

Gubagoo Launches ‘Vehicle Matching’ for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences, allowing dealers to match in-stock vehicles to customer preferences.