FI showroom red and grey logo
MenuMENU
SearchSEARCH

Fortegra Financial Acquires Auto Knight Motor Club

Fortegra Financial Corporation has acquired the Palm Springs, Calif.-based Auto Knight Motor Club Inc.,

by Staff
January 3, 2011
1 min to read


JACKSONVILLE, Fla. — Fortegra Financial Corporation has acquired the Palm Springs, Calif.-based Auto Knight Motor Club Inc. This strategic acquisition adds to Fortegra’s existing motor club business, expanding the company’s product line and distribution channels, broadening its service capabilities and establishing Fortegra's international presence.

Auto Knight Motor Club provides motor club membership, vehicle service plans and tire and wheel programs, which are offered by automobile and truck dealerships and retailers.

Ad Loading...

The acquisition expands Fortegra’s geographic reach to Canada, where Auto Knight offers its products through retailers as a subscription benefit. Auto Knight has existing relationships with iconic brands, such as Valvoline, XM Canada, Mercedes Experimental and American Car Care. Additionally, Auto Knight has its own multi-lingual call center to provide customer support for its programs.

"We are excited about the opportunities that Auto Knight Motor Club brings to Fortegra, including its ability to serve as a platform for international growth. We will provide the resources to support Auto Knight’s market expansion efforts, and Auto Knight will provide new distribution channels and service capabilities for our existing motor clubs. Moreover, we will continue Auto Knight’s dedication to provide the best products and the highest level of service to its customers,” said Richard S. Kahlbaugh, chairman and CEO of Fortegra Financial.

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →