LAS VEGAS — Voted a 2013 Best in Class trainer, Ron Reahard returns to Industry Summit to offer attendees new techniques for converting customers to dealership financing. His workshop is scheduled for Tuesday, Sept. 9, at 10:05 a.m.

Last year, according to the Credit Union National Association, credit unions accounted for 36.2% of total loans outstanding, and all signs point to the segment taking a bigger chunk of the market this year. F&I offices are also facing new threats to dealership financing, including insurance companies like State Farm and online financial services companies.

“The auto finance market is booming, which is good news for consumers and vehicle sales,” said David Gesualdo, publisher of F&I and Showroom magazine. “But that also means dealership front-end departments need a plan for keeping the business in the F&I office. And that’s what Ron will focus on.”

Aside from providing tips and advice for converting customers to dealership financing, Ron will outline a front-end process designed to keep direct-to-consumer finance sources at bay and the F&I office in the game.

Ron is the president of Reahard & Associates, which provides custom, in-dealership training programs and consulting services. He has created and conducted numerous training programs, seminars and management workshops for various dealer events, including the National Automobile Dealers Association’s annual conference.

Industry Summit, scheduled for Sept. 8-10 at the Paris Las Vegas, includes educational tracks for F&I, Special Finance, Used Vehicle Retailing, Dealership Sales & Technology and P&A Leadership. For more information or to register, visit For information about sponsorship and exhibition opportunities, contact David Gesualdo via email or call (727) 947-4027.