MONTGOMERY, Ala. — Raycom Media announced today that it has acquired PureCars, a digital advertising platform for the automotive industry, in a deal that both companies see revolutionizing the way TV and digital advertising work together.
Raycom Media is one of the nation's largest privately-held broadcasters and operates 51 television stations in 38 markets across 19 states, covering 13.2% of U.S. television households. PureCars is one of the largest and fastest growing digital advertising platforms for the automotive industry used by thousands of dealers, dealer groups, local marketing associations and agencies across the country.
"We are excited that PureCars is now part of the Raycom Media team," said Raycom Media President and CEO Paul McTear. "We are impressed by the leadership, people and technology PureCars brings to the table and are eager to provide our customers with a market-leading advertising solution that crosses the TV and digital divide."
PureCars will operate as a separate business unit within Raycom Media and maintain its development campus in Atlanta and offices in Charleston, S.C., and Milwaukee. The combination will allow for a cohesive platform that unifies traditional and digital advertising across television, desktop, tablet and mobile.
"Since our first meeting, Raycom Media stood out as a partner that was aligned philosophically and brought real strategic value to the table," said PureCars CEO and founder Jeremy Anspach. "I'm proud of the deficiencies we have been solving in the automotive business and the direct impact we have made in helping dealers connect with buyers in a more efficient way using digital advertising. With Raycom, we have more data, resources and reach to help our customers market their inventory with smarter, more efficient advertising solutions."