PHILADELPHIA — GoMoto and Market Scan have partnered up to deliver a new sales process and experience to Kuni Honda, one of Denver area’s largest dealerships. The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize the buying experience, entirely with the consumer's participation.

“Dealerships are looking for innovative ways to engage customers in a streamlined customer-centric buying experience, increase CSI and increase repeat and referral business,” said Herm Brocksmith, president and general manager of Kuni Honda. “We are excited to bring the GoMoto and Market Scan technologies to our showrooms and show our customers that we can deliver a smart and efficient transaction process unlike any they’ve seen while increasing gross in a margin-compressed environment.”

By combining GoMoto’s patent pending Customer Experience platform and Market Scan’s mDesking solution, consumers will be able to easily conduct their vehicle search, negotiation and transaction finalization through an iPad with a salesperson’s guidance.

“Consumer demand is driving innovation across the automotive industry and competition is fierce. We are pleased to combine our cloud-based software with Market Scan’s unique desking solution to enable Kuni Honda to stay ahead of the competition and become the dealership of choice for Denver-area consumers,” said Tod L. Marcelle, GoMoto CEO and founder.

According to the company, the GoMoto Platform is a cloud-based customizable software that enables dealers and their customers to enter their contact information with an integrated driver’s license scanning tool, assign salespeople, track ad sourcing, research vehicles, value trades, browse dealer incentives and connect directly to a dealer’s CRM. By applying calls-to-action to the hub, buyers are enticed to take immediate action while on the showroom floor, test drive or in the service lane.