Black Book: Truck Retention Rates Fall Again
Wholesale values continued to fall last week, although cars fared better than trucks, according to Black Book. The firm reported that the wholesale value for the overall car segment decreased by 0.57% from the week prior, while the truck segment declined 0.58%.
LAWRENCEVILLE, Ga. — Wholesale values continued to fall last week, although cars fared better than trucks, according to Black Book. The firm reported that the wholesale value of the overall car segment decreased by 0.57% from the week prior, while the truck segment declined 0.58%.
Sports cars depreciated the most in the car segment, failling 1.2% from the prior week. in the truck category, values of full-size vans fell the most, declining 1.02% from the week prior.
Other weak performers in the car segment included prestige luxury cars and compact cars, which realized wholesale value declines of 0.99% and 0.82%, respectively. In the truck segment, mid-size crossover/SUVs and full-size pickups were among the weakest performers, realizing 0.75% and 0.74% wholesale value drops from the week prior, respectively.
“The truck segments, particularly SUVs and pickups, are beginning to see larger declines after experiencing strong retention so far this year,” said Anil Goyal, senior vice president of automotive valuation and analytics.
Black Book’s report analyzed October retention rates for model-year 2010-2014 full-size pickup trucks, and found that retention for full-size pickups began climbing with the 2010 model year. From that model year forward, retention rates climbed from 56% to a peak of 66% for model-year 2013 full-size pickups. Model-year 2014 full-size pickups — which realized a retention rate of 64% in October and is the most recent model-year the firm analyzed — marked the first model year to realize a decline in retention.
More Auto Finance

Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
AutoPayPlus Launches RePayPlus
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →