DALLAS — Pearl Technology Holdings LLC today announced that it has combined VehicleXchange (VX)'s equity intelligence and automated marketing platform with its Trade In Concierge (TIC), the firm's “buy direct from consumer” platform.
The integration will allow dealers to search for vehicles they wish to purchase directly from consumers by year, make, model and trim, according to the company. The VX equity engine will continually search for consumers in the service drive, dealer database, or market who own these vehicles and are in an appropriate equity position to sell.
The information obtained from VX will then pre-populated into TIC, which will automatically send an email to the customer asking him or her to verify the condition of the vehicle in return for a real cash offer.
“Buying inventory directly from consumers is the ultimate way to stock a dealer’s lot,” said Bruce Thompson, CEO and founder of Pearl. “By integrating elements of two of our subsidiary companies, we can create a fabulous automated stream of consumer vehicle sell requests. Dealers tell us what they want to buy and the system does the rest. Not only can dealers stock their lots without paying all the fees associated with auctions; but most of these customers will buy a replacement.”
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