WHITLEY, U.K. — Jaguar Land Rover is offering car buyers in the United Kingdom to explore all-new models across its global network using virtual and augmented reality. And according to officials, the Virtual Reality Experience kits will be shipped out to U.S. retailers before the end of January.

Even before vehicles are available, retailers will be able to connect customers to a virtual tour using the latest digital technology. Using the VR headsets, shoppers can see and interact with a life-size model. The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints.

 “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities,” said Andy Goss, Jaguar Land Rover Group sales operations director. “The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover will roll out the VR Experience across more than 1,500 retailers in 85 markets, localized into 20 languages. Jaguar Land Rover tested the technology during the launch of the F-PACE in the U.K. market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.

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