Jumpstart: Interest in Luxury Sport, Coupe Segments Growing
Shoppers on Jumpstart Automotive Media’s portfolio of automotive publishers are gravitating toward the luxury sport, coupe, luxury sport sedan, and large SUV categories. But the two segments grabbing the most attention are alternative fuel vehicles and subcompact SUVs and CUVs.

SAN FRANCISCO — Shoppers on Jumpstart Automotive Media’s portfolio of automotive websites are showing greater interest in the luxury sport, coupe, luxury sport sedan, and large SUV categories.
Between July and August, shopper interest in the luxury sport and coupe segments grew 28% and 15%, respectively. Interest in the luxury sport sedan and large SUV segments grew 14% and 12%, respectively. Leading the way, however, were the alternative fuel and subcompact SUV/CUV segments, which realized 40% and 34% growth in shopper interest during the same period.
In the luxury sport category, the Jaguar F-Type realized a 51% increase in shopper interest so far this year, while interest in the BMW Z4 has grown 28%. For Coupes, interest in the Toyota 86 rose 44% between July and August — a category the brand hasn’t led since its Scion FR-S coupe led the way in the first quarter of 2016.
“This is the second straight month where Toyota has been a headliner in shopper interest for its vehicles in certain categories, with its C-HR subcompact crossover making the largest jump in interest for its segment in June,” said Colin Thomas, senior analyst of strategic insights for Jumpstart. “The brand has done a remarkable job with vehicles recently, tapping into key performance and design attributes that shoppers are seeking today.”
In the large SUV segment, interest for the Chevrolet Tahoe grew 26% from July to August, while interest in the Ford Expedition has grown 44% so far this year.
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 17 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.
More Auto Finance

Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
AutoPayPlus Launches RePayPlus
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →