Q2 Lease Trends Report Shows More Drivers Opting for Longer Lease Terms
Brands with unfavorable lease policies continue to see lower brand loyalty.

Brands with unfavorable lease policies continue to see lower brand loyalty.
CINCINNATI, Ohio – Swapalease.com, a car lease marketplace, announced its second-quarter Auto Lease Trends Report, showing vehicle lease trends during the second quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite for domestic versus foreign lease vehicles.
Swapalease.com studies lease market trends and consumer insights each quarter. In order to gain these insights the company studies a variety of lease market data, and takes the pulse of consumer appetites for leasing by presenting surveys to more than 2,500 drivers across the U.S. The purpose of the report is to provide a deeper understanding to the industry on where U.S. auto lease activity is in the present market, and where it may be forecast to go in coming quarters.
Among the key trends Swapalease.com identified in its second-quarter lease data:
Tesla searches are up 64% from the first quarter, among the largest brands with this percentage growth. Tesla as a brand now represents 7% of total search traffic on the Swapalease.commarketplace, second highest behind BMW (18%).
People are now seeking leases with longer-term contracts. Forty-three percent of drivers had 24-month lease contracts in the second quarter, down from 51% a year ago. However, 41% of drivers had three-year lease contracts a year ago compared with 47% today, representing an increase for longer-term leases.
Nearly half of lease drivers (47%) say they would either switch over to a different brand in their next vehicle, or say they aren’t sure if they want to stay with the same brand when it comes time to shop next.
Swapalease.com continues to see a higher success rate of transfer for brands with favorable lease policies, such as Toyota, BMW and GM family vehicles. The company continues to see a lower rate of transfer, as well as lower rate of brand loyalty, on vehicles with unfavorable lease policies, such as Honda, Acura, Nissan and Infiniti.
“We continue to be in a period where identification of the right vehicle is paramount due to inventory challenges,” said Scot Hall, Executive Vice President of Swapalease.com. “A large percentage of these shoppers continue to seek dealer-alternate channels for their next vehicle, and companies with consumer-friendly lease policies are more successful in helping these shoppers complete their transaction on time.”
For more information or to see the full report, click here.
More Auto Finance

Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
AutoPayPlus Launches RePayPlus
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →